Keyword stuffing means cramming a page with repeated keywords in the hope of ranking better.
Google does not view that positively. It makes content harder to read, gives a poor user experience, and can be interpreted as manipulative behavior.
What to do instead
- write naturally
- use the main topic clearly
- include related terms where they make sense
- focus on answering the user’s question better than the competing pages
Modern SEO is much more about relevance, clarity, and usefulness than repeating the same phrase again and again.