If your emails are landing in the spam or junk folder, it's because the anti-spam filters of the receiving servers are detecting some suspicious or untrustworthy behavior in your sends.
Here I'll explain why this can happen and what you can do to avoid it, with clear and easy-to-apply tips if you have your hosting with Bacan.com.
Why are my emails arriving as spam?
When you send an email and it ends up in the recipient's spam folder, it can be due to several technical and reputation factors. Below I detail the most common ones and how to fix them.
1. You're using a new domain with no reputation
When a domain is new, email providers (like Gmail, Outlook, etc.) don't know it yet, so they're stricter when classifying its messages.
Solution:
Use your email normally and avoid suspicious behavior during the first few weeks. Reputation is built over time.
2. Your domain has been flagged for spam in the past
If you once sent mass emails, promotional ones without permission, or were reported by users, your domain gets on blacklists. That makes your legitimate emails also go to spam.
Solution:
Avoid sending spam and correct past mistakes. If your site was compromised, change your passwords and make sure it's updated and free of malware.
3. Your email is not properly authenticated (DKIM and SPF)
DKIM and SPF records help destination servers verify you're a legitimate sender. If they're not correctly configured, your emails lose credibility.
Solution:
From your control panel (DirectAdmin or cPanel), make sure these records are active in your domain's DNS.
At Bacan.com, you can check our tutorial videos to configure them correctly.
4. You use suspicious words or formats
Spam filters detect certain words or formats as warning signs. Avoid the following:
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Words like "free", "viagra", "urgent", "click here", "offer"
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Excessive use of capitals, exclamation marks (!!!), or flashy colors
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Emails without a subject or with only an image as content
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Very empty phrases like "hello" or "this is a test"
Solution:
Write emails with clear, formal and professional content. Always include a descriptive subject.
5. Your device might have viruses or trojans
If your device is infected, it may be sending emails automatically without you knowing. This harms your domain and IP reputation.
Solution:
Scan your device with an updated antivirus and avoid sending emails from compromised devices.
6. Poorly managed attachments
Sending attachments without context, in uncommon formats or uncompressed also generates suspicion.
Solution:
Send files compressed (.zip or .rar) and always accompany them with a clear text explaining what they contain.
7. Your recipients don't know you
If your recipients don't have you in their contact list or have never interacted with you, your email is more likely to go to spam.
Solution:
Ask your contacts to add your email address to their address book. That improves your deliverability in the future.
Final recommendations to avoid spam
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Use your email responsibly and professionally
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Keep your site and plugins updated
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Use strong passwords and change them frequently
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Activate DKIM and SPF on your domain
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Write messages with useful and well-structured content
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Check your domain on tools like Mail Tester to analyze your sending score