The big question: is social media enough?
With the rise of Instagram, TikTok, or Facebook, some think that having a website has become secondary. However, the reality is different: if you have a serious business or project, you need your own website.
Why? Because on social media you are a "tenant." If the platform changes its rules, shuts down, or decides to charge you more to show your content, you lose control. On your own website, you own the rules, your database, and your professional image.
Reasons why your website is essential
- Centralizes your presence: Your website is headquarters. There you can bring together your social media, contact details, and product catalog in one place.
- Authority and trust: A professional email (
sales@yourname.com) and a well-structured website generate far more confidence than a social media profile that anyone can create. - You appear on Google: Most people search for solutions on Google before anywhere else. If you don't have a website, for those customers you simply don't exist.
- Works 24/7: While you sleep, your website keeps informing potential customers or even selling your products.
How much does it cost to have a website?
The cost depends on your ambitions, but to get started the investment is much less than you imagine. These are the three basic pillars:
- The domain: It's your address on the internet (e.g.
myproject.com). It usually costs between $10 and $15 per year. - The hosting: It's the "rental" of the space where your website lives. Bacan has plans with transparent pricing and a free plan to start at no cost.
- The design: Using WordPress or other tools, the cost can be zero beyond your time. You can also hire Bacan for the design if you prefer to delegate it.
Keep in mind
- Ownership: Your website is yours; your social media belongs to others.
- Professionalism: Your own domain gives you a serious and established image.
- Affordable cost: You can start with a minimal annual investment covering domain and hosting.
- Ease: With today's tools, you don't need to know programming to have something professional.